INTERNATIONAL ACCLAIMS

“This fast moving book is full of practical ideas you can use immediately to dominate your market.”
- Brian Tracy, International Speaker & Best-selling Author of The Psychology of Selling

“You can be a follower or you can strike out in a new direction and establish a niche that will make you stand out from the crowd. This book shows you how to discover your niche and gives you strategies on how to build it into a money-making machine while truly providing an important service. And the real-life examples are priceless. I strongly recommend this book.”
- Joseph Sugarman, Chairman and Founder of BluBlocker Corporation &
Best-selling Author of Advertising Secrets of the Written Word

“Powerful, direct, clear and highly useful advice. You will definitely learn something new and important in this bold, outspoken book. I did and I’ve been a leading marketer for over 20 years!”
- Michael Weissman, High Technology Marketing Guru &
Co-author of The Paradox of Excellence

“It’s become repetitive. Carve out your niche and dominate. But how? The how is what this book succeeds in showing the reader. And more importantly it shows you WHAT to do to get that niche and build a great deal of wealth in the meantime. This book is required reading and will become a bookshelf reference in our libraries.”
- Kevin Hogan, Author of International Best-seller The Psychology of Persuasion:
How to Persuade Others to Your Way of Thinking

“If you’ve ever dreamed of the riches and personal freedom that can come from starting your own business, this great book will help you get there.”
- Roger Dawson, Author of Secrets of Power Negotiating

“I love the book! There are so many powerful and practical messages and strategies revealed. This is real-life stuff! I also enjoyed all the action points, as nothing happens without action and for each of your ideas you get the reader to take action and implement them.”
- Frank Furness, CSP, International Motivational Speaker, Sales Trainer &
Author of Walking With Tigers

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RAVE REVIEWS FROM BUSINESS LEADERS & ENTREPRENEURS

“Reading this powerful book will launch your desire to be utterly successful in your business and arm you with an amazing array of down to earth practical guidelines to get there. You need to get this very clear: this book is not a self-help book written by some “gurus” who espouse fancy theories in their seminars and workshops. This book is about rolling up your sleeves, strategising and working your way up to dominate your niche and leaving your competitors in a daze wondering what happened!”
- Elim Chew, Founder/President of 77th Street

“Thoughtful, sincere and to the point. Thomas genuinely has the reader’s success in mind. This is not just a book of theories for entrepreneurs. It’s a book about a lifetime of entrepreneurial experiences that will benefit all aspiring marketers and business people alike.”
- Samuel Chia, Managing Director of NYDC Cafe & Restaurants

“A must read not only for entrepreneurs but for leaders of organisations. Cast away that employee mindset of “I can’t help it; it’s the other guy’s fault…” mentality and put on that passionate, proactive and innovative mindset that sees an opportunity or a solution in any problem. Armed with the right mindset, you can create a niche market that is head and shoulders above the competition. Thomas and Sant give concrete personal examples that crystallise the concepts of running a successful business that make it so easy to understand.”
- Choe Peng Sum, CEO of Frasers Hospitality

“Wow! Straight from the gut. Complete yet concise. This is a no holds barred transfer of knowledge and experience of what it takes to become a successful entrepreneur. Nothing is left out in an effort to share every necessary quality and thought process required to succeed. It is unselfish and insightful and I cannot see anyone failing that adopts the lessons taught within these pages. As difficult as some of these teachings and expectations of your commitments are, you will be rewarded by simply heeding everything.”
- Nicklaus D’Cruz, CEO of OAAG (S) & The Flying Club

“This big book contains great and rare insights that show you how to carve out and dominate a niche. The information shared is generous, specific and highly practical. I’m proud of Thomas and hope to learn more from him. Thank you for making this available to all.”
- Douglas Foo, Chairman and CEO of Apex-Pal International (Sakae Sushi)

“This is a book that shares business experiences and the right things to do to achieve success consistently. Success is not only measured by profits, but more importantly, the quality of products and services that your ultimate customers experience. A must read book for those who aspire to be “the head and not the tail”.”
- Ricky H K Goh, CHA, CEO of Delifrance Asia

“This is an excellent guidebook for entrepreneurs. Thomas and Sant reveal the secrets to building your business for massive profit and success. They show you powerful and highly practical strategies on how to get the edge over your competitors and dominate your niche market. If you are interested to improve your business, get the book, apply the strategies and get results!”
- Adam Khoo, Chief Master Trainer & Best-selling Author,
Adam Khoo Learning Technologies Group

“Written by two successful entrepreneurs for would-be entrepreneurs, this book is presented in anecdotal style and easy to read. Yet in its simplicity it packs a whole lot of good and practical advice based on real-life experiences. Certainly recommended reading for those thinking of striking out on their own.”
- Lawrence Leow, Chairman and CEO of Crescendas Group & President of ASME

“Thomas unselfishly reveals his winning strategies based on his incredible real-life entrepreneurial and mentoring success. And Sant strategically adds to them and breaks them down into bite-sized, actionable steps for easy and immediate implementation. The valuable guide is packed with practical strategies that will help entrepreneurs and managers to gain market share and dominate a niche. Brilliant.”
- Simon Ong, Group Managing Director and Co-founder of Kingsmen Creatives

“Most businesses fail or remain mediocre because they don’t differentiate themselves from their competitors. Many just don’t know how to. This book stands out because it shows you, with specific strategies and ample real-life case studies, how you can grab a niche market and most importantly, DOMINATE it! Entrepreneurs will benefit tremendously from the insights revealed in the book. I highly recommend it.”
- Ong Tze Boon, Chairman of Ong&Ong

“Differentiation is critical to business success in today’s exceedingly competitive business environment. Consumers are more sophisticated and demanding, no longer willing to accept just plain functionality or a “me-too” product. They want great experiences only you can offer. If you are looking to understand this high business art, this very readable book will share some practical gems to stimulate your thinking.”
- Benson Puah, CEO of Esplanade

“An interesting book for all. Practical, easy to understand and doable. Good job Thomas.”
- Ron Sim, Chairman and CEO of Osim International

“Very informative and useful. You shared your own real-life business experiences which budding entrepreneurs can learn from. Your book contains good advice on how to achieve strong profit for your business: by concentrating on a niche area, dominating it, becoming a leader, becoming a specialist and pricing your service at a premium. These pointers are very helpful for entrepreneurs who want to be successful.”
- Charlie Soh, Associate Director of UOB Kay Hian Group

“Thomas Fernandez professionalised a niche market by differentiating himself as the specialist and tirelessly pursuing excellence in service. He totally changed the perception of the pest control business and the way it is carried out in Singapore. I am humbled by his efforts and his entrepreneurial spirit after reading this book!!”
- Kenny ‘The Fish’ Yap, CEO and Chairman of Qian Hu Corporation

“Get this book! In this razor sharp competitive market, the art of differentiating yourself is the best weapon you can use to conquer your competition. This book shows you exactly how you can do that with specific ideas, strategies and real-life case studies. If you want to succeed, grow your business and dominate your niche, this book is a must read!”
- James Yip, Executive Vice President of Sales/Field Marketing,
News.Radio.Print MediaCorp

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ACCOLADES FROM EDUCATORS

“Thomas and Sant share many ideas and strategies they have applied successfully in building a profitable business through differentiation. Readers are presented
with case studies and useful tips on actions they can take to enhance competitive advantage and establish market leadership. A practical and helpful guide for aspiring entrepreneurs.”
- Lin Cheng Ton, CEO of Nanyang Polytechnic International

“The book certainly lives up to its claim of being useful to both would-be entrepreneurs and for entrepreneurs. The book although very practical and engaging with great examples and useful exercises, it is also well grounded in the fundamentals of good business management which makes it useful for business students too.”
- V. Maheantharan, Director of School of Business, Singapore Polytechnic

“Thomas and Sant have brought out nuggets of experiential wisdom in this easy to read book. Action Steps at the end of each chapter are a great way to help those interested in generating actionable items from their reading. The book is well structured and comprehensive and will reach out not just to the elite but also to the heartlanders who can greatly benefit from the several constructive steps and examples.”
- Arcot Desai Narasimhalu, Professor of Information Systems & Associate Dean of Student Programs and External Relations, Singapore Management University

“Sharply-written motivational words of wisdom. This book is a powerhouse of practical knowledge and exercises for entrepreneurs and would-be entrepreneurs.”
- Dr. Judy Siguaw, Dean of Cornell-Nanyang Institute of Hospitality Management

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READERS' REVIEWS

Like the book? Why not give the book a review here and tell us how much you love it?

Reviews

• International Acclaims

• Reviews from Business Leaders & Entrepreneurs

• Accolades from Educators

• Readers' Review