Walking The Talk

I have written previously about the efforts that went into the making and marketing of Secrets To Dominate Your Niche. For instance, I shared about how we made special bags to pack the books that were sent out to the media people and creating a whole of collaterals that carried the ‘brand’ of the book. However, one of the most important things that we did was to send out the soft copy of the book to prominent business leaders, international and local, asking for their reviews. Trust me, this may sound easy but there is a method to doing this effectively and succcessfully. You can find it in Chapter 14 of the book!

In this chapter called The Fastest Ways To Establishing Instantaneous Trust, the authors talk about why building trust fast is critical to enjoying a long-term, profitable relationship with your target market. And they also reveal their own secrets to how they do that, accompanied with personal samples of letters and step-by-step instructions on how to effectively use these strategies in your own business. One of the strategies they recommended in this chapter is to collect powerful testimonials from your clients.

As great believers in the power of a testimonial, the authors themselves sent out quite a few emails requesting for reviews for the book. Following their own ‘advice’ that they shared in this chapter, they included reviews that were written by some of the first few reviewers in their email request. So that helped the latter reviewers some point of reference when they wrote their own reviews. As such, we managed to get all these great reviews for the book.

Quite many of the reviewers mentioned to us that it was rather difficult to read the entire 300 plus pages on a computer monitor and we truly understand and appreciate that they still did it. So we would really like to extend our deepest gratitude once again to those who took the time to read the book and review it for us! 

When the book was printed, the authors took the time to meet up with the reviewers and personally thank them and passed them a copy of the book. As some of them were really busy, we did not manage to meet with all of the reviewers. But we had a good time chatting with those whom we managed to sit down for a chat with. One of them is Mr V. Maheantharan, Director of School Business, Singapore Polytechnic.

Thomas, Mr Mahean, Sant in Mahean’s office at Singapore Polytechnic

Mr Mahean was telling us about how he was bent over his computer monitor scrolling through the pages of the book when he came upon Chapter 14: The Fastest Ways To Establishing Instantaneous Trust. He laughingly told us that as he was reading through that chapter, he was thinking in his head, “Are they (the authors) pulling a fast one?” That’s because he realised that the authors were doing the exact same steps that they had been sharing in that chapter when they requested for his review.

I found Mr Mahean’s comment really interesing because it proved two things: 1) The authors really practice what they preach and 2) The steps and strategies detailed in the book are really easy to follow, practical and gets you results!We were glad that Mr Mahean noticed it right away because it meant that we were doing everything that was detailed in the book. And that’s why if you read the chapter and follow the steps inside, you too would be able to get great testimonials and reviews for your products/service/company/personal reference. 

Anyway, that meeting with Mr Mehean and his sharing with us on that topic and other matters really stayed in my mind. If you think that getting a good review or testimonial is no biggie, think again, because Thomas also shares in Chapter 14 that this was how he clinched his first contract with a 5-star client.

If you would like to know about more, check out page 210 in the book!