Thomas Meets Some Members Of The Philippines’ Press

It sure was a busy day for Thomas as the book launch of Secrets To Dominate Your Niche was preceded by a series of interviews by 3 different publications. Even before any of the interviews took place, Thomas had the pleasure of having lunch with Joey Concepcion at 12pm. And then it was off to the very first interview of the day with Jan Vincent Sarabia Ong of Entrepreneur Magazine at 3pm. 

As it was a really packed day, each interview session that Nikko had arranged only went on for an hour before Thomas had to meet with the next interviewer. Though judging from the photo, you would never have guessed that Thomas was suffering from a flu the day before and was well into half of a long day ahead. Next up at 4pm was an interview with the students from the Business Management Society of De La Salle University–Manila. (I have more to say about this group of students but to do them justice, I’ll leave it for another post.) Seeing how engrossed they are in the interview really makes me interested to hear what Thomas was sharing with them. But I guess I’ll know more when I read the write up.

Finally, the last interview at 5pm with Dennis Estopace of Business Mirror. Now, there is one thing I would like to point out in the photo below. If you read some of the earlier posts where I talked about Differentiating By Design: The First Impression Is The Only Impression, you would know that we put a lot of effort into creating a consistent look for the book’s brand. So before Thomas left for the Philippines, his staff helped to put together some press kits to be passed out to the media. We printed the front and back covers of the book on A4 paper and pasted them on the front and back of normal paper folders. You can see the press kit on the table circled in red.

Inside the folder, we included a summary of the book, profiles of the authors, press clippings and some other pertinent information. The reason why I’m highlighting this press kit is because I realise that some people think that it costs a lot to make their marketing materials look good. Actually, all it takes a some effort (to think about how you want to create an impression and be consistent in your image/look) and some imagination. The folders can be bought cheaply at any stationery shop and you can do some colour printing on normal or fancy paper at any shops that offer such services. Most of the things that we did to in our ‘branding’ activities can easily be incorporated into any marketing outreach activity to create maximum impact with minimum cost. 

Hope this post leaves you with some ideas and thoughts on what you can do for to create an impression for your marketing outreach. :)