Secrets To Dominate Your Niche Launch Party!

The time stated on the invitation card and on our EDM (Email Direct Mailer) was 6p.m. because we expected people to arrive late. After all, this is Singapore and 22 April is a Tuesday night, so who would come on time for a book launch right? Wrong!

We turned up at Thumper, Goodwood Park Hotel, on the Secrets To Dominate Your Niche book launch day at 4:30p.m., expecting to have a good 2 hours of preparation time. As the good staff from PestBusters were busy creating a ‘Niche Domination’ atmosphere, the authors were busy with a short face-to-face interview with one of the local magazines.

We branded the event with dummy books on every table at Thumper, as well as created a video loop that played the book reviews on the LCD screens around the club. Images of the book were everywhere! No one could miss it.

And then, it happened… the endless streaming in of invited guests. The authors had just finished up their interview at 5:45p.m. and were rehearsing their speeches when the first few guests arrived. The authors greeted their guests as they trickled in slowly… at 6p.m. on the dot… and they got stuck at a pillar near the entrance.

The pillar became the “official” author meet-greet-sign station as the guests filled the place and people queued to get their books autographed. Even though we had prepared a nice signing table right in the middle of the room, the authors were kept busy chatting with guests who arrived one after another and signing books.

By 7p.m., the place was packed and there was actually a long queue of guests holding their freshly bought Secrets To Dominate Your Niche book and waiting for the authors’ autographs. The authors were stuck in one tiny corner, with 3 persons sharing a small ledge to write (Angela, Business Development Manager of PestBusters, was appointed official autograph message writer) and sign the books.

Before we knew it, it was time for the authors to give their short thank you speeches and invite Nicklaus D’Cruz, CEO of OAAG and The Flying Club, and Choe Peng Sum, CEO of Frasers Hospitality, to say a few words about the book. They were among the many established movers-and-shakers of Singapore who had given their reviews for the book.  

Then it was back to more book signing. The guests continued to mingle and network. Although this time, the authors managed to make it to their book signing table and the guests were able to take some nice photos with them.

The book launch was a huge success. It was one of the biggest book launches by local authors, with over 300 invited guests showing their support. Throughout the whole night, we kept hearing from the guests that this was a book launch with a difference. They were amazed at the turnout (so were we!!!) and also at the place that we chose to have it in, as well as the buzzing atmosphere.

To those of you who were there at the launch, we want to extend our heartfelt thanks and appreciation for your support. You helped us make the launch a success. It was such an exciting night for everyone involved. Thank you!

We will be putting up more photos of launch party soon. So do keep a lookout for it.