Secrets Revealed On 938LIVE

Just two days after the book launch and the authors were kept busy with another event… going on national radio! 938LIVE invited them to The Living Room programme to share about the book and their personal business experiences.

The hosts of the show, Esther Ng and Stanley Leong, had prepared a long list of questions to ask the authors throughout the 45-minute long programme. The authors shared about why they decided to write a book together (because they shared similar business philosophies), the difference of Secrets To Dominate Your Niche compared with other business books (it is easy-to-read and provides practical strategies that you can immediately use in your business) and other really interesting stuff.

Thomas shared his personal networking strategies by opening with a joke about how people usually go about it the wrong by making themselves a pest instead of a welcome guest at parties and business events. He quipped, “When you are a pest, that’s when they hire me to get rid of you!” Then he explained that when you network, you need to be sincere about getting to know the person and not think about trying to get his business. He also mentioned several examples of how he networks successfully i.e. writing down details about the person on the business card, keeping in touch by sending special occasion cards, etc.

Esther and Stanley also quizzed Sant about his unique and unusual title on his business card, Profit Strategist. They commented that with a title like that, they were sure everyone wanted to be his friend! “Well, that’s exactly the kind of reaction I wanted from my target audience”, Sant told them. He said that when he first started out, people didn’t really have a good perception of a marketing consultant. So he thought of a title where he could differentiate himself from the rest, while at the same time, create an immediate impact on his target market in the area that they were most interested in–making profits!

And all too soon, 45 minutes passed and the hosts and the authors carried on their conversation outside the studio for quite a while. The authors also presented the hosts with autographed copies of the books and we had fun taking some keepsake photos as well. Thank you Stanley and Esther for your wonderful hospitality and graciousness during our visit to your Living Room!