About This Book
Can you really outwit, outsell and outperform your biggest business competitors and dominate your niche? Absolutely! According to the authors of Secrets To Dominate Your Niche, the key is to differentiate yourself from the competition.
Too many businesses mindlessly and lazily copy the market leader and each other, creating a blur of homogeneous, me-too offerings. That’s why most businesses fail, because they are not able to stand out from an overcrowded marketplace. In Secrets To Dominate Your Niche, you’ll discover highly successful and practical strategies that the authors and other thriving entrepreneurs have used to great success.
Most other business books are either filled with complex textbook theories or inspirational success stories without revealing the truly critical information of how they actually did it. But not in this book.
Secrets To Dominate Your Niche provides specific powerful differentiation strategies that the reader can immediately apply in their business today. These are supplemented with highly entertaining real-life case studies drawn from both authors’ experiences, keen observations of the behaviour of the marketplace and actual big name entrepreneurs who have achieved success in their respective niches. As renowned international speaker Brian Tracy puts it, “This fast moving book is full of practical ideas you can use immediately to dominate your market.”
For instance, in page 235 of the book Thomas reveals how he clinched a coveted major contract with a well-known 5-star hotel in Singapore, his company’s first major client, in spite of being the “unproven” newcomer in the pest control industry. He did this by using one of the strategies detailed in the book—offering a gutsy guarantee. The book also tells the reader how they can use this strategy in several different ways.
And if the reader has the guts to put all the strategies to good use in their business, then one of the not-to-be-missed chapters shows you how to pit yourself against the market leader in your industry and come out tops. In the chapter Differentiate By Polarity Positioning, the authors explains why picking a fierce fight against the biggest competitor can be a smart move to quickly gain market share and establish your brand. (Hint: this is what made Apple Inc extremely successful.)
The book contains specific, sometimes contrarian and radical strategies of how a business can differentiate itself in many ways, such as being a leader, being a specialist and even by charging premium prices. The authors show that these strategies really work in the real business world by citing proven examples of how these have been used successfully by other entrepreneurs as well. What’s most refreshing is the fact that they unselfishly share these “niche domination secrets” in detail and break them down into easy-to-follow steps.
Readers will also find nuggets of business wisdom in the form of Success Keys in the second chapter, which details ways to develop the right entrepreneurial mindset to succeed; as well as management and R&D tips to grow their company in the last two chapters. Any businessman or aspiring entrepreneur would certainly benefit from these insightful “secrets” to gain market share and increase their profits.
It is no wonder that well-known local entrepreneurs like Elim Chew, Douglas Foo, Adam Khoo and Lawrence Leow enthusiastically endorse this book. Even educators from prominent institutions such as SMU, Cornell-Nanyang Institute of Hospitality Management and Singapore Polytechnic have given the book rave reviews.
Secrets To Dominate Your Niche has also garnered international praise from business gurus such as Joseph Sugarman and Michael Weissman, who applaud its efforts in teaching business people how to dominate their niches. As what international best-selling author, Kevin Hogan, raved, “This book is required reading and will become a bookshelf reference in our libraries.”
So grab this book before your competitor uses it against you!
